Wahu (short for Waste Hub) is a waste management system that brings good to people and planet by encouraging people to collect plastic waste and earn money.
Project done @Total Design with Eddy Wegman, Sheila Guo, Erwin van Ekeren.
Starting with the logo, we were empowering people to pay attention to their surroundings and take action for a more regenerative future. The roundness inside the logo and typeface delivers an accessible and inviting presence.
We were inspired by the streets and nature in Indonesia – bright colors smashing into natural tones, bursting with life and flavor.
People are surrounded with plastic objects in daily life, so choosing plastics as the main visual element is bringing Wahu closer to the audience while displaying their business purpose at the same time.
Next to the overall design guideline we developed the website and designed their collection containers, which will be placed on prominent areas around Indonesia.