Personal branding

Year: 2020

Hello there, my name is Giovanni and I'm a multidisciplinary designer born and raised in Italy.

A few years ago I have been working on my personal identity, something I needed because of the launch of my website and starting a new path as a freelance graphic designer. 

I was so excited about the idea of making the identity stand out but I didn't take care of many aspects that led to an unbalanced identity system.

Every designer knows how challenging can be to design his own identity himself, so much hesitation because you will end up having lots of options and makes it difficult to choose.

The solution was to create an elegant and simple mark that resembles my personality and my style, making it easier to identify over the years. 

One of the goals was to include my initials following the same path as the old logo but making it more clear and unique using basic shapes, which makes it legible on different surfaces.

This idea is inspired by the old version of the logo, with the simplicity of the shapes it allows for a smooth use both in digital and print.

I decided to follow a different direction this time by creating something that best represents myself and how I approach every design project from start to finish.