LUMIO

Year: 2019

LUMIO is a jewelry company founded in 2018 by the designer Luke Miller, aiming to provide the customer with the best experience through their quality services and make sure they are satisfied with the products.

They also offer custom jewelry, where every piece is meticulously crafted and well-curated, from the concept, creation and final assembly by the designer himself and his associates.

The LUMIO concept portrays the spirit of quality and elegance, made to appeal to a premium audience and even jewelry enthusiasts of older age.

The main goal for the logo design was not to only include the major aspects of the company, but also to make it memorable for the simplicity of the shapes.

The idea

The aim of this project was to create something that reflects the business and the type of service they offer.
 
I came up with a minimal idea highlighting the values of quality and innovation shown on the mark, which represents both a crown and the owner's initials with a circle around meaning uniqueness and exclusivity.
 
While for the wordmark I decided to use uniform width allowing for better readability and clarity at the same time.

Color system

The color choice for LUMIO expresses elegance, exclusivity, simplicity and quality. It was mainly inspired by the relationship that a person has with jewels. how people dress and how they combine jewels with, were the main focal points during the research.