fishing badges as embroidered patches with hooks fishes and fishing related assets

Bait Runners

Year: 2021

When you join a fishing club, you have the chance to get to know people who are just as passionate about fishing as you are. It’s an opportunity to learn from more experienced people and have fun spending time together. This is what Bait Runners is about, but at 360 degrees.

Fishing with an eye on the future

Bait Runners welcomes any kind of fisher from any part of the world. It’s a community-driven project where you can learn from professionals, plan your next fishing trip, share your catches, and much more. Everything through a platform.

The goal was to build the foundations for a community that would work as a common place for people to share their passion, making it easier for younger generations to get on board.

slogan

 

​​​​​​​Despite the pandemic, the number of people going fishing has increased exponentially, with nearly 55 million Americans fishing during 2020, which is the highest number in over a decade, and more than 4 million people trying fishing for the first time. These numbers are expected to grow in many parts of the world, such as the UK for example, where license sales have increased by 17% in 2020, and in Denmark, which saw an increase in license sales by 20% over 2019.

By looking at these reports you can tell that fishing is more than just a hobby, it’s a way for people to free their minds and spend some great time with friends and family.

 

angling club logo design wordmark branding
branding logos fishing club angling club wordmark and symbol

An all-around challenge

The identity aims to bring all kinds of anglers together, from the dynamic logo to its applications. The brand's modern approach helps to create an inclusive experience for every fishing enthusiast.

An additional solution to the visual identity was the symbol, where all the essence is focused. It's made by the letters B and R, which together form a fishing terminal, expressing unity.

 

A collection of vivid colors that recall a usual fishing day.

work sans type family bait runners fishing club angling club specimen
bait runners fishing brand fishing club angling club brand guidelines
bait runners animated tshirts minimal angling branding fishing
bait runners fishing club angling clothing logo front shirt
bait runners fishing club angling clothing logo fishes front
bait runners animated long sleeve fishing shirt angling casting animation
bait runners fishing club angling clothing long sleeve shirt pattern
bait runners fishing club angling clothing close up pattern texture
bait-runners-pattern-fishing-angling-club-pattern-on-clothing
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bait runners fishing symbol logo animation
bait-runners-fishing-club-angling-posters-in-a-row
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bait runners fishing club mokcup with 2d patches orange on brown
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bait runners fishing club angling club social media posts
bait runners digital patches branding fishing club angling club

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