Hello there, my name is Giovanni and I’m a multidisciplinary designer born and raised in Italy.
Few years back I have been working on my personal identity, something I needed because of the launch of my website and starting a new path as a freelance graphic designer.
I was so excited about the idea of making it stand out but I didn’t think of many aspects that led to an unbalanced and not-working identity system.
Every designer knows how challenging can be to design his own identity himself, so much hesitation and usually overthinking because you will end up having lots of options and it makes difficult to choose.
The solution I came up with was to create an elegant and simple mark that resembles my personality and my style, making it easier to identify over the years.
One of the goals was to include my initials following the same path as the old logo but making it clear and simple using basic shapes, which makes it legible on different surfaces and different sizes.
This idea is inspired by the old version of the logo, with the simplicity of the shapes it allows for a smooth use both in digital and print.
I decided to follow a different direction this time by creating something that best represents myself and how I approach every design project from start to finish.