LUMIO – Giovanni Linzas

LUMIO

LUMIO is a jewelry company founded in 2018 by the well-known designer, Luke Miller.

They aim to provide the customer the best experience through their quality services and make sure they are satisfied with the products.

They also offer custom jewelry, where every piece is meticulously crafted and well-curated, from the concept, creation and final assembly, by the designer himself and his associates.

Field Branding, Packaging Year 2019

This concept portrays the spirit of quality and elegance, ideated to appeal a more premium audience and even jewelry enthusiasts of older age.

The idea

The aim for this project was to create something that reflects the business and the type of service they offer.

I came up with a minimal and clear idea highlighting the core values of quality and innovation displayed on the mark, which represents both a crown and the owner’s initials with a circle around meaning uniqueness and exclusivity.

While for the wordmark I decided to use uniform width allowing for a better readability and clarity at the same time.