yellow lumio logo for project introduction banner


LUMIO is a jewelry company founded in 2018 by the well-known designer, Luke Miller.

They aim to provide the customer the best experience through their quality services and make sure they are satisfied with the products.

They also offer custom jewelry, where every piece is meticulously crafted and well-curated, from the concept, creation and final assembly, by the designer himself and his associates.

Field Branding, Packaging                                                  Year 2019

LUMIO moodboard overall inspiration

This concept portrays the spirit of quality and elegance, ideated to appeal a more premium audience and even jewelry enthusiasts of older age.

The idea

The aim for this project was to create something that reflects the business and the type of service they offer.

I came up with a minimal and clear idea highlighting the core values of quality and innovation displayed on the mark, which represents both a crown and the owner’s initials with a circle around meaning uniqueness and exclusivity.

While for the wordmark I decided to use uniform width allowing for a better readability and clarity at the same time.

brand colors and logo usage for lumio brand identity
brand colors and logo usage for lumio brand identity
showing the colors and all the properties of lumio brand identity
mockups for lumio including web design layout and stationery
jewelry box mockup packaging and customer bag mockup
advertisement sign of lumio watch on a rock with sunset in background

Interested in what you see?

Check my other projects

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